Auckland | July 26, 2025——OXYENERGY partnered with CrossFit Inner Strength, an affiliated CrossFit gym in New Zealand, successfully hosted a member fitness event. This activation featured product tastings, fitness challenges, and expert nutritional advice, providing support to unites science-backed nutrition with peak performance.
During the event, members were divided into seven teams to take on a series of CrossFit challenges, including weightlifting, dumbbell exercises, and weighted walking. The OXYENERGY nutrition station became a post-workout hotspot, attracting members eager to experience our professional sports nutrition solutions.
As OXYENERGY’s star product, the Golden BCAA won high praise from members for its excellent taste and effectiveness. Specially formulated for post-workout recovery, the Golden BCAA helps to effectively reduce muscle fatigue, promote protein synthesis, and support muscle repair. “Everyone that tried the Golden BCAA drink enjoyed the taste of it.” said Michelle, a Certified New Zealand Nutritionlist and member of the OXYENERGY team. “Many members asked about purchase options and daily usage advice right at the event.”
In addition to the Golden BCAA, we also introduced several other products on site, including Super Greens, Insane Pump, Milk Thistle, and calorie control supplements, which sparked strong interest among attendees. Michelle provided professional consultations to help members choose the most suitable nutritional supplements based on their individual training needs.
“They were all interested in the sports and nutrition products and they all seemed to be more interested when I mentioned the insane pump product has creatine in it.” Michelle said, the Milk Thistle product, available for tasting at the event, also attracted attention. “Many members said they had heard of the Milk Thistle before, and their appreciation for its effectiveness grew after trying it.”
Through this successful event with CrossFit Inner Strength, OXYENERGY has strengthened our connection with the local fitness community, and also validated the effectiveness of our porducts in real training environments. Looking ahead, we anticipate establishing deeper cooperative relationships with professional fitness organizations, jointly promoting a healthy lifestyle that combines scientific nutrition with effective training, providing more fitness enthusiasts with reliable and effective nutritional support.