The 8th International Import Expo 2025(CIIE) has concluded with great success, and we are now filled with immense pride and excitement!
Our themed booth, the "Pure Energy Station," designed with authentic New Zealand style, became a hugely popular focus at the event, attracting countless health enthusiasts, industry partners, and online influencers.
Our immersive booth felt as if it brought New Zealand's natural scenery directly to the venue. The highly entertaining "Lucky Wheel" interaction, new product sampling zone... Every day was filled with bustling crowds and enthusiastic energy!
The atmosphere at the exhibition reached its peak when the highly anticipated international superstar and health lifestyle advocate, Hu Bing, personally visited the booth. He specially hosted a dedicated livestream for the brand, warmly interacting with online viewers and sincerely sharing his personal health philosophy and experiences using OXYENERGY products. This livestream attracted over one million online viewers, with lively interaction, becoming a standout highlight in the health products category at this year's CIIE.
Meanwhile, Alvaro, Global Marketing & Brand Director, was invited for an exclusive interview with China Central Television (CCTV), where he elaborated on the brand's foundation and future vision:
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Full Supply Chain Control Lays the Foundation for Quality: Mr. Alvaro emphasized, "OXYENERGY insists on building its own supply chain in New Zealand. This enables us to maintain quality control throughout the entire chain. Every step, from raw material sourcing to production processes, can withstand the strictest scrutiny and examination – this is our unwavering commitment."
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Global Vision, China Core: Speaking about the brand's blueprint, he shared, "Currently, OXYENERGY is developing rapidly, and our business footprint has expanded from New Zealand to the United States, the Middle East, Europe, and other regions. However, within our global strategy, the Chinese market remains our most valued, core market where we invest the most. We are committed to bringing truly transparent and trustworthy nutritional solutions to Chinese consumers."
In yet another highlight, the Honorable Todd McClay, Minister for Trade and Investment, took the stage with great prominence. His presence fully demonstrated that OXYENERGY serves as an important bridge for trade between New Zealand and China and is an outstanding representative of New Zealand's health industry.
In yet another highlight, the Honorable Todd McClay, Minister for Trade and Investment, took the stage with great prominence. His presence fully demonstrated that OXYENERGY serves as an important bridge for trade between New Zealand and China and is an outstanding representative of New Zealand's health industry.
We sincerely thank every visitor, every collaborative partner, and every consumer who places their trust in us. The success at this CIIE will inspire us to continue moving forward, transforming the "Pure New Zealand Gene" into reliable nutritional assurance in every bottle, helping more Chinese families recognize and trust this "Health Commitment Spanning the Hemispheres."
