Global health brand OXYENERGY officially announces its participation in the Dubai Muscle Show, taking place in Dubai from October 24 to 26, 2025! Hailing from New Zealand, the nutritional supplement brand OXYENERGY is making its debut in the Middle East market, aiming to bring our natural, efficient, and scientific energy products to more health-conscious consumers in the region, injecting fresh vitality into the event!
The Dubai Muscle Show is the largest B2B+B2C health, fitness, and wellness industry exhibition in the Middle East, expected to attract over 40,000 visitors, including fitness enthusiasts, professional buyers, wholesalers, retailers, and industry media. At the Dubai Exhibition Centre, South Hall 1-4, Booth G10B, we will prominently feature OXYENERGY’s Sports Nutrition series products designed especially for active individuals, such as: GOLDEN BCAA for endurance and recovery, INSANE PUMP for enhanced athletic performance, and SUPER GREEN for daily energy support, among others. A dedicated product tasting and experience zone will be set up on site, allowing visitors to personally experience product effects and receive in-depth explanations of ingredient science from brand nutrition experts. This exhibition will fully demonstrate OXYENERGY’s leading R&D capabilities and forward-looking market strategy across the sports nutrition and dietary wellness sectors.
Rooted in New Zealand’s pristine and unpolluted natural environment, and leveraging the country’s stringent quality control standards and advanced scientific research capabilities, OXYENERGY collaborates with nutritional scientists to deeply integrate natural ingredients with innovative technology. We focus on developing efficient, safe, and easily absorbable nutritional products that cover various areas including sports performance and energy support, providing scientific and reliable nutritional choices for modern individuals managing high-intensity lifestyles.
Guided by the philosophy of “Empowering Every Day,” we not only focus on enhancing physical condition but also emphasize providing consistent and stable health support for every user, helping people around the world maintain their best state amidst fast-paced lives!
OXYENERGY looks forward to welcoming health enthusiasts, industry leaders, and channel partners from around the world on the dynamic international stage of the Dubai Muscle Show. Today, the demand for healthy living in the Middle East is growing rapidly, and we remain committed to providing global consumers with more efficient, safer, and purer health products—a profound resonance between both sides! For OXYENERGY, this participation is a crucial step in communicating the brand’s philosophy and a promising beginning to connecting Middle Eastern users with the source of natural energy. We hope to benefit more consumers through this exhibition and jointly promote the development of a healthier and better life with our partners in the Middle East.