Dubai, UAE, October 26, 2025 – Global health and nutrition brand OXYENERGY made its debut in the Middle East market with an impressive showcase at the Dubai Muscle Show, successfully concluding its participation. The exhibition not only featured OXYENERGY’s premium sports nutrition product line but also established meaningful connections, laying a solid foundation for accelerating regional market expansion.
Throughout the three-day event, the OXYENERGY booth attracted consistently high traffic, receiving approximately 6,000 visitors in total, with daily booth visits exceeding 2,000. Fitness enthusiasts, retailers, distributors, and industry professionals gathered for in-depth exchanges, creating a vibrant atmosphere for business discussions. The specially designed product experience zone allowed visitors to personally test the efficacy of star products, including Golden BCAA for endurance and recovery, Insane Pump for enhanced athletic performance, and Super Green for daily nutritional support—further strengthening the brand’s professional image and product competitiveness.
OXYENERGY’s innovative micro-encapsulated formulations—Extreme Burn and Extreme Test—garnered significant attention from both industry insiders and consumers during the exhibition. Notably, 42 influential industry KOCs visited the OXYENERGY booth and actively engaged with the products. Their participation underscored the products' appeal within professional circles and amplified the brand’s reach among target audiences. The successful debut clearly demonstrated OXYENERGY’s commitment to R&D-driven innovation and solidified its professional standing in the high-performance nutrition sector.
During the exhibition, OXYENERGY established deep connections with key distributors, major retail chains, and mainstream media channels across the Middle East. The brand also initiated cooperation intentions with over 50 distributors, importers, and retail partners from the UAE, Saudi Arabia, and Europe, among other regions. Moving forward, OXYENERGY will continue to collaborate closely with local partners to deepen channel development and expand market presence. The brand is committed to bringing New Zealand’s natural nutrition philosophy and high-quality products to a broader consumer base in the Middle East and surrounding regions, jointly advancing the vision of a healthier future and extending its benefits to more global markets.
Looking ahead, OXYENERGY will continue to deepen its presence in the Middle East market. Grounded in New Zealand’s pure origins and innovative research, the brand will work hand-in-hand with local partners to develop health and nutrition solutions that better meet regional needs. We are committed to supporting every Middle Eastern consumer on their wellness journey with reliable quality, cutting-edge technology, and sincere service—together shaping a vibrant, professional, and health-conscious lifestyle.